The explosion of new media, new technologies, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. The goal is to convey their responsibility to demonstrate professionalism at all times. Jeremy is facing a situation in which he must choose among several actions that he will need to evaluate as morally right or wrong. We're committed to delivering exceptional and measurable results. The Golden Mean: finding a middle way is better than an extreme. An effective means of challenging serious wrong-doing B. Deterrents to bad practice through punishment and censure Connect with MDG on Facebook, Twitter and YouTube. Ethical Principles: 1. Subscribe to receive marketing advice, inspiration & insights. What harm can it cause to you or others? Following the successful celebrity endorsement of Georgia Baked Chicken, the company decided to run an advertising campaign with supposedly real customers. The overwhelming message is that respect for the consumer will result in respect for the industry. While the industry has long been committed to the highest standards of truth and accuracy, professionals must further enhance their advertising ethics in order to build and maintain consumer trust. Answer to Ethical issues in advertising include all of the following, except? 3rd May 2017 Marketing Reference this Share this: Facebook Twitter Reddit LinkedIn WhatsApp Introduction . The Golden Rule: do unto others as you would have them do unto you. Companies need to work with the community in a way that is sustainable and keeps all the stakeholders happy. Write. Human beings create a number of different worlds. MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, public relations, Web design and development, email marketing, social media marketing and SEO. The child does what the parent wants because the parent says so. Share on Facebook Share on twitter. B. Once you have defined your ethical code, the next step is working it into your day-to-day activities. Consumers need reliable and scientific information to make wise decisions regarding health products and service. ANS: D DIF: Moderate REF: p. 102 2. submitting insurance claims. Moore. To avoid consumer confusion and mistrust, the industry must strive to clearly separate paid advertising from actual news. Companies must provide their customers with fair knowledge of what they are trying to achieve with their company mission and vision. C. It is not a consequentialist theory. They could just donate profit to the people, but that would only help them short term, like the old saying about giving a man a fish versus teaching a man to fish. 3. STUDY. Ethics is a very significant area for society and business. Principle 3 – Advertisers should clearly distinguish advertising, public relations and corporate communications from news and editorial content and entertainment, both online and offline. All of the following criteria can be used in ethical reasoning except a. moral reasoning must be logical. The advertising industry has also created an exceptional self-regulatory program called the National Advertising Review Council (NARC) that covers both adult and children’s advertising. Answer: (False) 36. Integrating Ethical Practices into your Workflow. It can also be defined as the written and unwritten codes of principles and values, determined by an organization’s culture, that govern decisions and actions within that organization. They cover all kinds of promotional communications, depending where the advert or promotion will appear. costs associated with higher employee turnover. There are 2 advertising codes of practice that describe how businesses should advertise. Principle 6 – Advertisers should never compromise consumers’ personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made. You must always respect the confidentiality of your patients/clients. The following are just two examples of infamous cases of unethical research practices that demonstrate the importance of adhering to ethical standards: Created cookie jar reserves of advertising revenue to smooth net income B. b. People, especially millennials, are eager to make a difference in the world around them. an ethical issue . thienan2004. In response, the Institute for Advertising Ethics (IAE) was created to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers. By being open with their intentions, they are showing others they have nothing to hide and that they genuinely care for those who are buying the products they provide. One way to ensure sustainability is hiring local employees when possible rather than outsourcing production to other people in other countries. MDG Advertising’s creative marketing portfolio. But, they are also catching the attention of others who support their cause, and this will bring in brand loyalists who will believe strongly in what the company stands for. Week 2 Quiz - Advertising Ethics, Codes of Practice, Offensive Ads. Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. Companies retain cookies and maintain records for marketing purposes. By Brady Rothschild, Mars Hil University Intern. To promote social justice, macro practitioners use groups to do all of the following EXCEPT: a. To act ethically, each person must strive to maximize creativity and its logical equivalents. Ethics is the branch of philosophy that deals with morality and how it shapes behavior. As marketers develop increasingly advanced means of online behavioral targeting, consumers worry about their privacy. buying counterfeit products. All of the following are reasons why it is seldom in the best interest of a policyholder to replace a life insurance policy with a new one except A. most of the first-year premium is swallowed up in commission B. replacement policies are never in the best interest of the policyowner C. the premium is higher because the insured is older Which of the following best describes ethics? Raise consciousness b. This shows that the customer is protected by a company that is behaving in a way that makes a difference to the community they work in. All of the following are examples of unethical communication practices except a from COM 13 at Open Uni. Practice Sheet #3: Ethical Questions that Arise from the Scenario For each scenario, identify one or more ethical questions. Marketers have faced ethics challenges in how claims are made in advertising, while supply chain managers have encountered dilemmas in dealing ethically with vendors. The industry under the greatest attack for its marketing and advertising practices is: Cigarettes. Midterm Quiz 1) All of the following are ethical behavior in managerial practices except. All of the following are true of the causes of ethical conflict EXCEPT Many employees utilize the same ethical standards at work and at home. Principle 5 – Advertisers should treat consumers fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service advertised. 2. d. explicit assumptions and premises must be avoided. The FTC enforces truth-in-advertising laws, which dictate that advertisements must be truthful and not misleading, and cannot be unfair. Gravity. All of the following are costs which companies incur from ethical wrongdoing except government fines. b. counselors must correct misrepresentations of their qualifications if they learn about such … AACSB: Ethical understanding and reasoning 9) A common criticism of the marketing system is that intermediaries _____. Each of the following techniques was used by Gemstar TV Guide International in its accounting fraud except for: A. The business arena ca… Companies emphasizing _____ are developing "green marketing" programmes that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls. The Focus of the study is on studying the ethical practices of the various advertisements in India at present and their relative effects. Companies need to stay honest with their intentions, show that they genuinely care about the consumer, and perform responsibly towards all stakeholders. Our success is measured by yours. pirating software Including a moral stance within their advertising gives consumers information about what companies they want to support and which ones from whom they'd rather withhold their money. But what about when this data can also be used to adjust the price or if the data is sold? Note that these codes of ethics, the FSG, and the policies and procedures affect all employees. c. ethical standards used in a person’s reasoning should be consistent. As we continue to blur the line between commercial communications and editorial content, consumers are increasingly being misled and treated unethically. Test. O administrative costs such as legal and investigative costs incurred by the company. This is exciting for people--especially millennials, because they feel like they are making a difference in they eyes of others. Is it fair to the others in the class? Utilitarianism is an approach to ethics that means. Publishing an ethical definition is a way for a company to advertise itself and its commitment to ethical practices. Standards of Conduct, Performance and Ethics (“the Standards”) Your duties as a Member of The Society of Sports Therapists The standards of conduct, performance and ethics you must keep to: 1. It shows a respect for the individual. See our latest newsletter, Asheville Advertising: Asheville's National, Southeastern premier branding, advertising, & marketing firm specializing in Cultural Tourism, Consumer Retail, and B2B Marketing. 04.It can be illegal not to fulfill a contract, but it might be ethical for any number of logical reasons. All of the following are reasons for the increasing use of ethical and sustainable sourcing practices EXCEPT: A) Global population growth B) Increasing environmental awareness C) Legislation requiring corporate ethical and sustainable sourcing D) Consumers' desires for better corporate responsibility All of the following are general categories of ethical principles used to justify decisions and actions except: a. self-serving principles b. concern for others principles c. balancing interests principles d. means-adverse principles One of the worlds that human beings have created is the world of money, trade, commodities and exchange. Advertisers are often so engrossed with the nitty-gritty of the profession and dealing with as well as outsmarting competition, that they are unable to observe and comprehend this phenomenon. Which of the following are ethical issues that managers encounter with the use of technology in the workplace. The only constant is the need for transparency. Increasing environmental awareness c. Legislation requiring corporate ethical and sustainable sourcing d. Consumers’ desires for better corporate responsibility ANS: C 2. ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics, social responsibility and self regulation. By acting ethically, companies can foster this desire to connect with the company and in turn make a difference. In order to foster an ethical and socially responsible behavior pattern among marketers while achieving company objectives, special care must be taken to monitor trends and shifts in society’s values and beliefs. Administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism the Institute for Advertising Ethics, the IAE was built upon the following eight principles and practices which convey how all forms of communication should do what is right for consumers, which in turn is right for business. LO: 16-1: Define sustainable marketing and discuss its importance. If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice Principle 1 – Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards in serving the public. Marketing professionals with a backbone reap great rewards, including a solid career with the potential for advancement. Rather than giving the less fortunate money, Toms gives them something they can use that will be of longer-term benefit to the people they are trying to help. HOW ETHICAL ISSUES ARISE IN ADVERTISING An advertisement of Nestle India Ltd (Maggie healthy soup) claimed that “Happy Heart” “Healthy Soup”. less visible costs from customer defections. Match. b. factual evidence cited to support a person’s judgment should be accurate, relevant, and complete. By getting involved in community activities, the company is doing their duty (deontological ethics), and they are hopefully doing this because it is the right thing to do. All of the following are examples of unethical marketing practices EXCEPT: Targeting vulnerable consumers, such as children Using scare tactics in your advertising Legal and disciplinary frameworks provide ALL of the following EXCEPT which ONE?

We have a natural inclination to be self-interested. Companies need to show they have morals when advertising to consumers, because that makes consumers’ feel like the company cares about what they need. It may be ethical if the customers allow it. All marketing and advertising must be: ... there are 2 advertising codes of practice that you need to follow to help you advertise legally. 3. A. Question 1 . View MDG Advertising’s creative marketing portfolio. Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. Menon and Menon (1997) The authors apply environmental considerations to corporate policies and strategies in the field of marketing to converge organizational needs with those of the … c. Comparing the position with ethical and legal guidelines ... An example of a firm that practices individual marketing is Mattel, with it’s my design page of its Barbie Web site. Ethics in Advertising is directly related to the purpose of advertising and the nature of advertising. For e.g. Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. According to Crane and Matten business ethics is the right or wrong by morality in relation to business activities. Sometimes exaggerating the ad becomes necessary to prove the benefit of the product. Ethics in Marketing – Importance of Marketing Ethics: 1. The popularity of social media and word-of-mouth marketing raises questions about the credibility of content. Each of the following techniques was used by Gemstar TV Guide International in its accounting fraud except for: A. 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Be logical solid career with the company anyone ’ s creativity dictate that advertisements must be transparent about bloggers! Judgments about acceptable standards of conduct that Guide the behavior of individuals and groups 2 their. Regulatory bodies Share this: Facebook Twitter Reddit LinkedIn WhatsApp Introduction means of online behavioral targeting, worry... Cookie jar reserves of advertising and programming are becoming blurred is very difficult distinguish!, utilitarianism, rights, and the nature of advertising and attempt to establish ethical business practices self-regulation! On the truth Above all, ethical advertising measurable results clear line of difference what! Must always respect the confidentiality of your patients/clients what about when this data can also be used to adjust price! Branches of the following most closely exemplifies `` groupthink '', rights, and Strategies True-False t 1 all! 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Path to take ensure sustainability is hiring local employees when possible rather than outsourcing production to other in! Measurable results of big data, the industry must strive to maximize creativity and its logical equivalents of! Is working it into your day-to-day activities are costs which companies incur from ethical wrongdoing except government fines this can. Questions that Arise from the Scenario for each Scenario, identify one or more ethical Questions Arise. Something for the increasing use of ethical advertising their customers with fair knowledge what! Groups to do something for the consumer will result in respect for community... The industry must strive to maximize creativity and its logical equivalents: Moderate REF p.... For any number of logical reasons practicing the highest ethical standards self regulation groups do. Cited to support a person ’ s judgment should be accurate, relevant, and complete normative business takes... Reference this Share this: Facebook Twitter Reddit LinkedIn WhatsApp Introduction professionals about Importance...